How do you know when a web-app is targeted at developers? 1. When the API takes front-and center. Take a look at https://stripe.com.  You'll find no screenshots on the front page.  One of the first things you will find is working API code snippets and a link to their API docs. 2. When they boldly declare it. … Continue reading “For Developers”

A previous blog post covered a 6 Step Plan to build your business with referrals. Current customers are your best source for new customers. Beyond traditional referral marketing, there are tons of ways to turn your customers into a virtual small business marketing department. Here are two: 1. Run a Contest like the World’s First … Continue reading 2 Ways Customers Can Be Your Virtual Marketing Department

This is the last of a 3 part series on small business marketing. Part 1 listed three reasons that small business owners avoid marketing efforts. Part 2 listed three quick examples of why marketing is important. This final part lists 7 steps that small business owners can take to improve their marketing results. Ways To … Continue reading Small Business Marketing: Part 3 of a 3 Part Series

This is the second article in a three part series on getting started at small business marketing. In the first article I wrote about 3 reasons that micro-ISV and other company founders avoid small business marketing or start too late. In this article we take a quick look at three examples of where it takes … Continue reading 3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series

Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, you … Continue reading 3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series