In the last entry I shared why Synap Software chose to produce hosted software solutions often referred to as Software as a Service (SaaS). One reason mentioned was benefit for subscribers. SaaS is really a win-win and an example of what I mean when I advise folks to consider marketing efforts from the very start of a new company or product.
Ongoing Opportunities to Exceed Expectations
My favorite benefit to LeadsOnRails users warrants another posting. It is the implied commitment that we will consistently deliver a quality product and service in order to retain satisfied subscribers. Each month is another opportunity for users to decide if we have met or even exceeded expectations. Each month is another opportunity for us to try to exceed expectations.
As a business owner, you should be looking to your current customers first for new business. It is usually more productive to seek new business from a current customer than to bring on a new customer. Whether you have “subscribers” or not, think of ways to keep your current customers coming back for more.