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Scott Meade

Notes on productivity, business and software development.

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Day: April 21, 2007

April 21, 2007 smeade

Market Your Benefits, Not Your Features

In a recent Duct Tape Marketing blog entry , John Jantsh shares that since creating an active and popular blog, he has stopped being asked to submit proposals and now is simply asked if he is available. That is the power of having an educated audience. He goes on to say ”So, what if you … Continue reading Market Your Benefits, Not Your Features

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