Free Bingo Cards

Saturday is St. Patrick’s Day! Take a break from micro-isv, lead management, or small business marketing work this weekend and enjoy it. Looking for a new angle besides green beer? Check out Patrick McKenzie’s free trial of Bingo Card Creator for this and other occasions as well as his collection of ready made free bingo … Continue reading Free Bingo Cards

3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series

This is the second article in a three part series on getting started at small business marketing. In the first article I wrote about 3 reasons that micro-ISV and other company founders avoid small business marketing or start too late. In this article we take a quick look at three examples of where it takes … Continue reading 3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series

3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series

Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, you … Continue reading 3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series