I received a note from Barry Hess at Scrawlers reminding me that I signed up for a Scrawlers account, but had yet not logged in. (Scrawlers “embraces constraints” through stories of 100 words or less). I promptly signed in and posted my first three lines to Scrawlers that afternoon. That email was a good example … Continue reading Lead Management Software Compared to Contact Management Software
Saturday is St. Patrick’s Day! Take a break from micro-isv, lead management, or small business marketing work this weekend and enjoy it. Looking for a new angle besides green beer? Check out Patrick McKenzie’s free trial of Bingo Card Creator for this and other occasions as well as his collection of ready made free bingo … Continue reading Free Bingo Cards
It’s all the little things. For example, while other people are buying extra laptop cord wraps and ties, MacBooks have one built right into the power supply. Simply flip in the outlet prongs, flip out the wrap feet, wrap the cord, and you have it nice and neat and ready to go. Just another little … Continue reading Reason Number 121 Why I Love MacBooks
This is the last of a 3 part series on small business marketing. Part 1 listed three reasons that small business owners avoid marketing efforts. Part 2 listed three quick examples of why marketing is important. This final part lists 7 steps that small business owners can take to improve their marketing results. Ways To … Continue reading Small Business Marketing: Part 3 of a 3 Part Series
This is the second article in a three part series on getting started at small business marketing. In the first article I wrote about 3 reasons that micro-ISV and other company founders avoid small business marketing or start too late. In this article we take a quick look at three examples of where it takes … Continue reading 3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series
Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, you … Continue reading 3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series
LeadsOnRails.com now has a reports to help users measure marketing results. Details here. Next up: we are tying these effectiveness reports directly to lead capture web forms to help users develop effective web campaigns.