Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, you … Continue reading 3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series
LeadsOnRails.com now has a reports to help users measure marketing results. Details here. Next up: we are tying these effectiveness reports directly to lead capture web forms to help users develop effective web campaigns.
Authoring white-papers, newsletters, and blog entries can certainly be effective marketing tools. To know just how effective you need to measure costs and resulting leads. But too often business owners forget to account for their own time. White Papers, E-Mail, and Webinars This month’s (March 2007) issue of Inc. magazine has an article called “Wooing … Continue reading Blogging and White Papers Are Not Free