This is the first in a new series about business strategy choices we’ve made at Synap Software and how they work out. Most of these decisions are applicable to any company or startup, not only software vendors. In an old blog post I wrote a long list of what I called at the time “Best … Continue reading Business Decisions: How We Chose What Product to Build
Every interview in Jessica Livingston’s Founders at Work is full of interesting perspectives from successful people who had no guarantees when they started and probably claim to have no secrets of success. This is not a “success” book or a “how to” book, but simply an interesting book. Yet a read between-the-lines exposes secrets of … Continue reading Secrets of Success
Google’s Webmaster Tools I regularly do analysis on this blog’s top search phrases as reported on the Google Webmaster Tools “Top Search Queries” report for SynapSoftware.com. I look for patterns such as how much, if any, impact does the post title, post word count, frequency of search terms, outbound links, inbound links, and other items … Continue reading Are Strange Search Results Worth Analysis?
_ Title uses common words. For example, I have Google rank #3 on “Capture Leads from a Website”. I wish I had written it as “Get Leads from my website” or something with more common wording. I would have been competing with 22 million results vs. just 9 milliong for “Capture Leads…”, but I would … Continue reading Blog Entry SEO Checklist
Our work thrives on contact and feedback from users so I have four ways for people to contact us. If you are considering adding contact methods, here is my anecdotal experience of what contact methods are most popular and two questions for you. In order of most used contact method to least used contact method … Continue reading 4 Ways for People to Contact Us
We have several articles showing you how to use RSS and Digg and other tools to publicize your blog and to make it as easy as possible for people to find you – obviously and important part of your small business marketing plan. Here’s another quick tip. Use FeedBurner (you are using FeedBurner, right?) and … Continue reading Feedburner SmartFeed
If you have not yet checked out AddThis.com, take a look. Addthis is self-described as “Simple and recognizable widgets to help your visitors save and promote your website or blog to the social bookmarking and feed reader services!”. I would have just said that you can replace this: with this: When someone clicks the “Bookmark” … Continue reading Add This