You might think it is impossible to be two places at once, but I did it by occupying both the overkill and too basic segments of the market with exactly the same product.

LeadsOnRails has received a good number of positive comments from users. Yet we also received, within a few days of each other a couple of diametrically opposed comments. One person wrote on 37signals/svn that LeadsOnRails.com “is overkill for what we need” while another wrote in the Business Of Software forum that “LeadsOnrails.com is just too … Continue reading You might think it is impossible to be two places at once, but I did it by occupying both the overkill and too basic segments of the market with exactly the same product.

Low Tech Local

In her popular blog EscapeFromCubicleNation , Pamela Slim recommended several things her readers can learn from media-darling and cooking- turned lifestyle expert Rachael Ray. One of those is ”to get national media, start local.” Here is one easy way to plug into the local business scene: subscribers to Business Journals’ free email receive daily updates … Continue reading Low Tech Local

Find Your Name

Lately I have enjoyed sharing some recent and not-so-recent websites and tools that we have used in our business. Now that we have looked at a reputable place to register names for $2.95 (until 2/28), here are a couple places to help you find that million-dollar domain name. Nameboy.com. Just type two words into nameboy.com … Continue reading Find Your Name

Stake Your Claim with Copyright

Though all written works, including websites and computer programs, are automatically protected by copyright, authors should still register their works for increased protection. Benefits of registering include: 1. Registration provides an established public record of the copyright claim. 2. Registered copyright holders are prepared to file suit for infringement (registration is a prerequisite before a … Continue reading Stake Your Claim with Copyright

Business Cards

Review – Overnight Prints In the past week I’ve shared my picks for domain name registration and stock photography. Needing to order more business cards this weekend prompted me to share that Overnight Prints has provided good results in the past and I recommend them if you are looking for an printer online. Quality They … Continue reading Business Cards

Duct Tape Marketing

If you are a regular reader of this blog, you will have noticed we have been on a marketing tear lately. This is because Synap Software’s lead managment product, LeadsOnRails.com, is launched and the company is in marketing mode. Do you see the error in this statement? If you read John Jantsch’s Duct Tape Marketing … Continue reading Duct Tape Marketing